When we present concepts to clients, we usually show a number of options. We try to make it difficult to choose – all options have equal merit, sometimes we have favourites but the final choice is always the client's. Here's one that wasn't chosen, the idea was to suggest the scalability of space and growth potential for start-ups and SMEs in the biotech sector.
The shredding of ‘Girl with a Balloon’ during the auction at Sothebys was a sublime execution of a brilliant idea. The pure cleverness of concept, the planning, the building of the shredder hidden within the frame, the remote activation at the precise moment from within the auction room, is the work of a creative genius. Creative moment of the year. Click the link to see more street artist's work.