The logo represents the idea of architectural 'flow' and the movement of people within an office space.
Optrys’ potential customers range from small start-up businesses to more established companies with many hundreds of people. We used our audience-first approach to identify who they are, what they look like and what their considerations are when deciding to work with Optrys. By answering these questions we were able to develop a robust design brief from which to begin the creative development, ensuring that Mark ended up with a brand and marketing materials that he felt reflected his business and his aspirations for the future.
Mark needed his website to communicate his services to a wide range of prospective clients - from small start ups to major corporations. Given that recommendation is a powerful tool for Mark we elevated client quotes throughout the site to add an extra layer of authenticity to support the additional information about Optrys' pedigree and services.
The Optrys site also has a very easy to use content management system that gives Mark the flexibility to develop the content on the site himself as the business evolves.