After ongoing a multi-million pound renovation, commercial property Radio House needed a new visual identity and campaign to match, with the aim of attracting new tenants from the technology sector. Bidwells commissioned Limewash to reposition the brand and develop an integrated campaign to reinvigorate interest in the building.
A dynamic visual identity with a nostalgic, yet modern sense of the building's history.
We tapped into the building's history in order to create an engaging visual language that would appeal to the tech-sector audience.
Part of an integrated campaign, that included editorial in the local news, was an attention grabbing billboard advert, placed in Cambridge Central Train Station with the bold message 'Cambridge Calling'.