Headquartered in Belgium, SCIA develop cutting-edge software for the structural engineering market globally. The software is localised in 13 languages and is distributed in more than 50 countries. Limewash were appointed to conduct a strategic review and refresh their existing brand to differentiate from competitors and appeal to their global audience of structural engineers.
We took their existing brand and built a refreshing new identity around the hi-tech, hi-touch proposition differentiation we identified.
A new film was created to launch the brand refresh. It tells the story of SCIA, it's software, people and innovative spirit through the eyes of one of their development team.
The project also included the design, writing and build of a refreshed website using the existing platform and CMS.
As part of the customer journey mapping, we identified the need for and created a 'getting started' explainer animation to walk the new trial users through the setting up and creating of a simple structure in the software.
The new look and 'SCIA way' of communicating was fed through all of their key channels and collaterals.
Developing confident, witty and emotionally engaging messaging to combine with imagery that tells a story.