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UK Antarctic Heritage Trust

The UK Antarctic Heritage Trust (UKAHT) is a charity which preserves, enhances and promotes British Antarctic heritage to a global audience. Our partnership aims to increase their revenue, improve their membership programme and unlock revenue streams from other areas of the business, including merchandising and education.

Working collaboratively with the team at UKAHT, we identified that their existing brand was not appealing sufficiently to the younger audience they were trying to reach internationally.

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Inspiration for the simple, bold, 'explorer' brand came from the view when looking out at the landscape from within one of UKAHT's iconic huts.

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A website that delivers a better ecommerce experience whilst also telling the story of UKAHT and the important history of Antarctica. It not only presents what they do in a compelling way, it also provides information for all their audiences from visitors, to education providers.

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A strong and confident mark that is instantly recognisable and yet doesn't require time and effort to use appropriately.

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To maximise sales of merchandise in Antarctica, we created a sub-brand that featured penguins, a key part of the Port Lockroy experience.

What the client says:

"Limewash's strategic approach has really allowed us to get to the heart of who we are as an organisation and the audiences we are trying to reach. Their creativity has re-energised our whole brand and has revolutionised how we approach communications.”

Camilla Nichol, Chief Executive, UK Antarctic Heritage Trust

 

Work

Explore more of our work and find out how we’ve helped clients strategically improve their brand and communications.

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CONTACT US

01223 813 557
info@limewash.co.uk

The Old Station,
Station Road, Stow-cum-Quy,
Cambridge CB25 9AJ

 

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